The challenge

A bakery has stories worth sharing every day. For Tegnérs Bageri, our work centres on showing what makes the place its own: the hands shaping the dough, the familiar faces and the care behind each bake.

The approach

We film and photograph at both locations, in Tullinge and Ekerö, following the work in the bakeries and the conversations in the shops. These moments become content for their social channels, with an emphasis on the people and details customers recognise when they visit.